Saturday, March 25, 2006

Which jobs will benefit your deck business?

Which jobs will benefit a deck builder?

Running from little job to little job may not be the best thing for a deck builder.
Small jobs may be all you can get presently—but booking 5 months in advance and all the jobs being basic in scope may pigeon-hole you as a deck builder that just does “little decks”. This happened to a friend of mine many years ago—and he worked for a long time to dispel this myth.

How about this scenario. You are booked solid for 5 months come May 1’st. You get a lead to do a 5 level deck, 2200 square feet and you know that it will set your deck portfolio apart from all the competition. There’s a healthy budget, but you are booked 5 months doing mediocre work.

Do you drop or postpone a few jobs? Do you squeeze it in? Do you hire another crew? Each of these options could mean unhappy clientele in the months that follow.

Here’s my solution-

Increase prices to make sure you are only booked 6-8 weeks in advance. This maximizes profit and ensures that you will be able to capitalize on those good jobs when they happen.

“He who works for free is always busy”


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