Thursday, February 05, 2009

Lifestyle Ads



Here's the puzzle of the day:




What do you think these folks are selling using this photo?


Being Rich, White and happy with perfect teeth?


Their investments are paying off well enough that they can sit on this deck being shiny and happy all day long without a care in the world?

Doubt it.

Look at that grimy deck--betcha that's where the barbecue was--before the photo shoot I mean.

It is an ad for the largest deck and lighting company in the United States.

If you sell decks, but you don't build the most beautiful decks, then show happy smiling people. Who is smarter... them with their happy perfect people or the folks putting so much effort into design.

Time will tell.

L





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