Monday, January 15, 2007

Starting a Deck and Fence Business in 2007

For the New Article about Starting a Deck Company click

What do we expect from this year’s economy as it relates to decks and fences?

Garden Structure .com web traffic is up nearly 25% this year. So we expect more leads and less marketing required for our Builder Group Members.

Housing Starts are weak which means more competition for those in the deck and fence business going it alone—it means that if they are selling on price alone it could be tough going. Our Builder Group is not often involved in competitive bids—so it makes us more or less immune to price pressure.

NADRA is attempting to open a chapter here in Ontario—I am still not sure as to whether that is beneficial for our Builder Group—We’ll keep you posted. My initial impression is that it is just another Directory to assist with creating more and more competitive bids.

Global warming is helping extend the Northern States and Canadian Building season…so we'll just call that an unfortunate positive factor for some.

Illegal Labor is on our radar and we hope to see solutions to level the playing field this year.

The war has created positive economic influences in many areas with economic dependence on military industries.

Expect to see Duties and Tariffs on goods coming into the US and Canada shortly thereafter —It has to do with devalued currencies from Asia and it’s just further leveling of the playing field economically.

The deck and fence business is servicing 3-7 year old houses primarily. Record building during those years 3-7 years ago will make this a banner year for professional deck companies.

Amateur companies without proper portfolio and product line—relying on word of mouth may find this year a little challenging to say the least. Since the average deck company lasts less than 6 months you may wish to re-think your strategy.

There is simply no point in re-inventing the wheel when you don't have to. From someone who has--it's expensive and can take many years.

In short, our economic Outlook for the Fence and Deck Business 2007 is Highly Positive.


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