Plan Prices are Reduced!

 

We believe that our pergola plans, deck plans and fence plans are far superior than all the rest and we want to prove it!. We have cut our prices across the board 10-80% permanently. We will sell our pergola plans for the same price as fence plans and deck plans because we want to be the most popular outdoor DIY plans site in the world.

Downloadable Plans are all  $12.99 each

         and       Printed plans  are all $19.99 with free mail delivery

We will keep our prices as low as possible forever--It is our Vow to our Clients.

We are also streamlining the system and migrating content to a new section on the website so that you get the basic instructions like how to set posts and footings and basic woodwork techniques etc. right on the website.

So you can learn the very basics from the website and develop your skills for free--and then order the plans with details with critical dimensions from the website inexpensively as you need them.

There is also No Tax on US orders!

Did you buy your website from the yellow pages group?

Did you hire the Yellow Pages to create your website? Yes you did... and your website looks like this. On first glance, that's OK, you have to have somebody create your website...but be advised-- This kind of website isn't going to supply endless leads the way the Yellow Pages did 20 years ago. You will be lucky to get a couple of calls a year in most areas.

You will notice that there are many thousands of websites that all look like they were created by 1940's Germany. different colors, but all the same.That means that they will all be clustered together in a glut of under-performing websites.

 

 

How do I know?  Did I hire Bell Canada-er- Yellow Pages Group to build my website? 

No, I discovered this when I started seeing a lot of ads showing up on our website. You see, Bell Canada - Yellow Pages Group doesn't get much traffic to their on-line directory (website). They either can't figure out how to do it, or they are penalized because they are competing with Google.

So these days, since the Yellow Pages don't have eyes and they want to continue making the same money they did before the decline of their media, the game has changed. 

So, you hire Bell - BCE- Er, Yellow Pages Group.

They Pay Google for Advertising

Google pays us for Advertising--and I block the ads if they compete with our people.

The trouble with this arrangement is that you have a great big middleman in the picture... Yellow Pages. 

The point of the story here is that the Yellow Pages Group is incredibly expensive for what you get. They have no natural traffic so they have to pay for traffic. What they create for you is poor quality and won't get you the traffic you want or need to get for the money you pay them. (The most you can expect is to find your name in Google if you type that in with the Town you live in--not sure about City, depends on competition and your chosen name).

The point is that if you have done this you can always change your phone numbers and shut it down, however don't trust me. Go right now to google. Type in Google Analytics and follow the instructions to generate code.

Now get that to your webmaster (Bell Canada - Yellow Pages Group), or whatever webmaster you can find that they will grant editing access to the yellow pages created site. Without accurate statistics you are driving blind. You need to know how many VISITS, where they came from and how they found you. (For more about Website Traffic Terms like Visits, Hits and Page views...click here)

Install the code from Google and very soon you will find out how much the wonderful website by the "Yellow Pages" is doing for you.

You will quickly discover that ALL of your traffic is coming from Google and most is from Adwords.

Google has a wonderful system for buying advertising called Adwords. 

Now, if you are in the Deck and Fence, Landscape Architecture or Design or Landscaping Business... you can go right to the source and get a listing on our site. Because we see 1,000,000 eyes every year, we get targeted traffic that is looking for what you sell. For about the price of a dinner out you can get listed on GardenStructure.com. (click for info). 

We don't charge per click and being part of a large high quality web presence means legitimacy. 

We will make your phone ring. You can even upgrade to being one of our "Accredited" Builders or designers and have an exclusive area without any other competition.

There was a time when the Yellow Pages were the only game in town.

If you had a business that sold to customers of any kind, you could get a Yellow Pages listing and be immediately in the game. With the advent of the internet that has changed in a horrific way for the Yellow Pages. They went from supplying 77% of the home improvement prospective customers or better, to roughly 5% and mostly retired.

I personally don't know where our phone book is--When is the last time you used yours?

On-Line Yellow Pages.ca simply are not a factor. There are 30,000,000 people in Canada, 100,000 visits to Yellow Pages website a month (and traffic is sinking fast). At minimum, 50,000 of those visits would be from advertisers checking their sites/ads... That leaves 50,000 eyes a month. For perspective, from March till August GardenStructure.com gets 100,000 to 150,000 unique visitors per month and we are just one company in a niche market. Our humble little company gets more visitors than YellowPages.ca gets

Google is the new Yellow Pages, and GardenStructure.com supplies thousands of targeted referrals because

Google sees us as a source of good information and inspiring photos.

Get in touch with Lawrence to find out more about getting involved!

888 293 8938

Best Places to Start a Deck and Pergola Business With GardenStructure.com

Hot Spots for Builders of Decks and Pergolas in the United States

People are making money in this recovering economy--Those are your potential clients.

Our typical jobs range between $5,000 and $100,000. It is not uncommon to have jobs worth upwards of $70,000, so adding a couple of jobs a year through our program even in areas without high populations still makes sense. You could potentially pay for involvement from a fraction of the profit from 2 jobs.

Ford is pumping millions into a plant in the St. Louis Missouri area which means new jobs. New technology in the automotive industry should breathe life into many manufacturing States. We are hearing news stories daily about

All the banks and investment companies have been making money, so if you are in an area that has that as part of its Economy, things should be brisk, like in Connecticut, New Jersey or Long Island.

We had 3000 unique visits from St. Louis last year and nobody on our list to help people build.

New York State, Southern New Jersey, Texas, Washington and California our heaviest States for traffic presently.  When you click on Locations and go through to the State it will tell you how many visitors from that State came to our site last year.

How it works… As we gain builders in areas, traffic picks up, so it is a good idea to try us out with a directory listing to gauge how many leads come about by being on our list. As you do projects worthy of feature pages and share photography of them, those will increase our rank in those areas--which means more traffic for you.

Here are the top 10 cities in the US for traffic where we don't already have a builder
(NYC and Los Angeles are #1 and #2--however we have builders there).

•    Houston
•    Seattle
•    Atlanta
•    Portland
•    Dallas
•    San Francisco
•    Chicago
•    Denver
•    Washington
•    Minneapolis

For more information about Becoming a Builder from $29/month click here or call 888 293-8938.

Spring Marketing Season is Here!

People are shopping for outdoor ideas right now--yes, the majority will call you on the first warm day in March, however traffic to our main site has doubled since the weeks before Christmas already and traffic builds steadily from now until March.

December sees 30,000 visits, January it jumps to 45000, February sees 55,000 people and by March 1 we are well over 100,000 visits every month. It often takes Google 2 months or more to find new listings and content and assign it a value. That's how long it takes for your information on our sites to get on the search engine page. Waiting until February is a dramatic mistake. You will miss out on more than 100,000 visitors.

 Deck Renovation, (new tempered glass rails and post dress in The Beach Toronto, Designed and Built by Yours Truly)

Joining our team in the spring will see you missing out on about 1/3 of the leads. People are looking for ideas while the snow is covering their yard. They hit print... They bookmark. They Copy and Paste. Just because people are not calling doesn't mean your marketing materials are hitting the mark.

You also need to consider that the larger projects for spring have been--and are being planned presently. It can take months for outdoor kitchen areas and furniture grade decks to go through the design, engineering and permitting process.

Paul Corsetti (Our Landscape Designer in Toronto Canada-see his Landscape Design Blog), is working on his first project of the year from a lead he received Jan 3. Just because everything is covered with snow in Toronto doesn't mean people are not planning their projects!

(Prefinished Red Cedar Fence- Designed by Lawrence Winterburn, Masterfully installed by Luke Simonovski-Our builder in Toronto East)

The photos above show projects done late last summer and both will need some landscaping come spring. Our Builders will be referring projects to other related trades through the winter.

This year we have 2 magazine articles coming out in April-- These will also make things pop when things warm up.

Get ready for spring--Get Listed and Get Busy!  

More information please click Join Us

L

I built a website for my Deck Company-- Now why won't my phone ring?

You have built a few decks, took a few photos and now you have paid a webmaster to create a website for you. You did what the webmaster said and submitted it to every directory you could find and all the search engines... 3 months later. Nothing.

Your webmaster said he does SEO and could make you rank...

He said it might take a couple of months...

You won't like hearing this, but, it takes YEARS to get traffic on line and that is only if you did EVERYTHING right.

If you hired your phone company to do your website... start again. Sites hosted within domains owned by the phone company do notoriously badly. Google is competing with the yellow pages so they get penalized. Besides... they don't have a clue how to make a web page rank.

If your site is Flash, (A programming language that is invisible to google that features brilliant graphics), you also will need to start again.

If your site is only 5 pages and doesn't change monthly... you better give out thousands of business cards and flyers because nobody will ever find you on line.

Getting web traffic is at minimum a part time job. It takes research, some basic knowledge and you had better be a good communicator and do beautiful work or you are simply wasting your time. 

So you have already built your website and you may as well keep it up and running and make the changes you need to do to get some traffic. You need to set a bar to decide if you are making headway.

Have your webmaster install Google Analytics on your website and give you access to your stats. That way you can find out what they are typing in and where they are finding you from. There will be a wealth of information to be found within the stats. Even if you have a phone company site--install Google Analytics. The best way to discover how to make a site rank is to look at the sites that rank now. Keep in mind though, that the rules change nearly daily and sites will rise and fall at the whim of the internet gods!

I've noticed something disturbing of late when it comes to advertisers on Google Adwords. Would you believe that the phone company has taken to buying adwords to bring traffic to the sites that they created for their clients? So, you go to the phone company, they charge you more so that they can pay google, and Google pays me to help you get traffic in your local area. (You can click on any of the ads on this blog or go to http://www.gardenstructure.com and check the ads below and on the right hand side).

You might be better off just paying GardenStructure.com or Google Adwords and cut the middleman out of the picture. It will definitely be cheaper!

Put simply, GardenStructure.com gets a million visitors a year because we have GREAT content, the most beautiful projects and photography, and insightful information you simply can't find anywhere else. And it doesn't hurt that we have been on line for about 12 years now.

To learn how to become one of our Builders... Go here!    Join Us

Drop by the locations page to see how much traffic we get where you live.

Please don't fall for big claims by many sites that don't actually get traffic. Check this article out to understand how people exaggerate their traffic    Web site traffic explained

L

Hot Spots-- Deck Builder Locations Available in Canada

There are a few top notch spots for deck and pergola builders in Canada that came available last year. These have been set up under the old system, where content means major traffic for those that will be listed before spring. These are places where the economy is still strong and we get phone calls often from disappointed potential clients wanting the decks, fences and pergolas they find in our Gallery.

We have updated the Canadian Locations section--it was getting a little crowded so we have broken it out by province.

Mississauga, Etobicoke and Brampton received more than 4900 Unique Visits to the website last year. That means enough traffic that you will see sunny days in the spring getting 5 or more calls a day. The builder there was more interested in renovations and kitchens than outdoor work since he didn't have a shop to prefabricate off site. He closed things up a couple of weeks ago. This area has lots of wealthy low density residential areas and has always been busy. This one won't last long.


Vancouver Island BC is a great territory for a local builder. This location received more than 3750 visits to it's two main cities, Victoria and Nanaimo. We would expect somewhere near 5000 for the whole island which makes it a busy territory. Top ranks in the search engines should keep your phone ringing.

Vancouver BC is wide open and it has always been busy. Things went backwards after the HST came in, but of late we are seeing more phone calls again. Vancouver and Burnaby together received more than 6000 unique visits last year.

Calgary and Edmonton Alberta each saw more than 7,000 Unique Visits last year--  That is enough to make a company busy. Aside from Toronto, these areas get the most phone calls from potential clients. Calgary was just slightly busier than Edmonton -- Likely due to the turn around in oil.

Winnipeg Manitoba was a big surprise to me when we went through the stats this year. 6,200 Unique Visits should make it a busier area than Mississauga. If any builders are looking to relocate out of Ontario or BC... Winnipeg may well be a great place to look.

Windsor Ontario is picking up again, still has a high unemployment number, but wherever there is a larger population, people are making money. Those people are our customers. 3300 Visits from Windsor alone, factor in the other small towns it should be 4000 visits. It looks like a good place for a deck company.

Montreal Quebec is an area that we only get traffic from Anglo residents since we don't have content in French. We would happily add some to increase traffic, however even without french content Montreal received 2800 English visitors. Keep in mind you Bilingual contractors, that English (Anglos) make up about 20% of the population in Montreal. With content in french the area of Montreal Quebec should see more than 12000 unique visits a year. This is a tremendous untapped market.

The traffic stats above are a good general guideline as to how busy an area is. If you would like to know traffic for your area please send an email with the major cities within striking distance and we'll let you know some stats. In general, traffic increases dramatically when a builder starts in a new area and even rural builders will benefit from inclusion in our builder list.

You can find out more about including your company in our builder list here  Join Us

If you want more information give me a call at 888 293 8938

L

Try out GardenStructure.com Now!

If you have been on the fence about joining GardenStructure.com as a builder here's your chance to try us out  on the cheap.

 We in the office are tired of disappointing the thousands that call us asking if we have a builder in a certain place and we have to tell them sorry. We know there are many thousands of quality minded builders that are eager to hone their skills and want to make every customer happy. We want to connect you with clients that wants it done right and is not afraid to pay a reasonable amount to get the job done.

If you are curious as to how many people visit our site from your local area send us a note by email, letting us know your name, phone number and where you live and we'll dig that information up for you.

The "Artisan Group Program" is only offered in areas where we don't have an Accredited Design Builder--however if you are in doubt, give us a call or email and ask if your area is available.

Our traffic spikes on January 1 and builds to the summer, so the sooner you get things set up the better for spring leads. In most areas we get leads through the winter and in the southern states... this is building weather right now!

If you have any questions please don't hesitate to call 888 293 8938 or email us at plans@gardenstructure.com

Happy Holidays everyone!

L

Think your Deck Company website gets traffic?

http://www.gardenstructure.com  --  Our Deck and Pergola Company Website traffic for 2010 is up 11% year over year and our main site received 961,000 unique visitors.

When you start a new website these days you are joining many tens of thousands of new sites that likely won't see substantial traffic or ever climb to the top of the search engine results. People just don't give away links these days, and Google values links above all else.

Thousands of sites out there link to our sites because of the unique content. We simply design the most intriguing outdoor woodwork, decks and pergolas.

If you are in a related outdoor trade and want to gain exposure through our sites and blogs please get in touch with Lawrence Winterburn at (888) 293-8938. Involvement starts at just $29.00 per month through our graduated licensing.

If you are planning to start a deck, fence or pergola company you need to speak to us first!

L

Dealing with the Building Department

The critical thing you have to remember when dealing with the Building Department is that they are just doing their job.

In some places the rules that govern them may seem misguided or unjust--but once you know the rules you should skate through. The first thing to understand that it is their job to guide you through the process of obtaining a permit. Secondly, the rules are there to make sure that what you build will be safe for you and your visitors.

In Canada the laws governing construction and permitting are based on old British precepts. Your home is your castle and you can build whatever you want--no accounting for taste! This also means that if you draw the plans yourself they have to examine and accept them so long as they meet code.

They have brought in stringent guidelines in Ontario and to be candid, it is like the "Do as we Say Festival", from The Simpsons episode. They tell you that these are the handrails that you are allowed to build and they will dictate design in a quite fascist way. You may need to do some research on the rules... not the guidelines and make what you design for your home fit the general guidelines.

A contractor does not have the right to design building plans or deck plans or addition plans on behalf of a homeowner in Ontario.  You need to take courses and get a BCIN Certificate, and then you will need a couple of million worth of "Errors and Omissions Insurance" to design decks. I design hundreds of permit plans for decks everywhere else in the world... but I only design concepts in Ontario. We have a couple of BCIN designers that we have do the working drawings if the homeowner can't handle it.

They did this in Ontario primarily for budgetary reasons. If they dumb down the design--it will take the examiners and inspectors less time to approve and inspect. If you put anything on their desk that they don't understand they will tell you to have an engineer stamp the drawing. You will then be astonished to find out that there seems to be less than 10 engineers in Canada that specialize in wood details... which makes it a little difficult to do anything not in their specifications, not to mention being exorbitant in price.

Don't give up--learn the rules and build what you want, it just may take you a few attempts to get it through. If you can make it seem like common sense, stay friendly and kind they will get used to--or tired of you and eventually acquiesce. Please don't build their standard details if you can help it--they are ugly and uninspired, outdated and I personally despise looking at them.

In Florida because they have to deal with hurricanes even a garden shed needs engineers stamp. This is purely a safety issue. Garden sheds flying around in 120 mph wind can be akin to a bomb. There are thousands of engineers and they are reasonably priced.

In California most projects also need engineering, but it is the possibility of earthquake or landslide that is the issue. Again, they seem to be reasonably priced and they are very used to it.

In many rural areas in the US you may be surprised to find that you won't even need permits or inspections for a deck or pergola. Some areas simply don't have a building department.

Now, you need to remember that not everyone is sane or kind or competent. There are bad building inspectors just like there are bad politicians, lawyers and priests. Every 100 clients we meet up with someone that is truly disturbed. There are some building inspectors that are looking for kickbacks also. I have had building inspectors nitpick everything about simple projects and cause delays for no good reason. I have personally had examiners put 5 red marks on a plan that by OBC (Ontario Building Code) should not have been there. When I argued they finally agreed but later in the project they caused other problems. Imagine a 4x8 deck and having them demand that I put in 12" sonotubes and triple 2x8 beams to support it.

Sometimes it is just not worth the fight--

If spending an extra couple of hundred dollars for extra materials or to tip the inspector is what it takes to stay on schedule, then that is the prudent thing to do.

The thing that building inspectors need to remember is that we are just regular guys, building decks and trying to make a living-- We are not the enemy. We are all just doing our job.

L

Market for Decks and Fences Fall 2010

The Market for Decks and Fences in North America 2010

We have had people asking how things are going in the deck and fence business of late. Some have said they closed their deck and fence business, sort of dipping their toe into the water to test the temps. As I told him it really depends where you are.

If you are based in Ontario or BC you have certainly seen things screech to a halt after they brought in an 8% tax on everything, part of the HST blending. It's not just decks and fences, but renovations, lawyers, accountants, architects and any trade. It takes a disabled government to introduce a tax grab like that in the middle of an economic downturn. That said our people have stayed busy throughout and as far as I know are all out finishing jobs from this season.

What it has done is drive low end work, (which we don't do much of), under the table. Lumber yards are telling me that most of the pressure treated jobs are being done half cash. It sure makes it rough on legitimate business to be competing with that. I expect our people will be fine though--we are in a different market.


The States, California and Florida are making a comeback-- we are seeing considerable uptick in the number of leads.

We have a new builder starting in South Florida and another in New York.. so stay tuned. New York has stayed strong throughout the economic downturn, so we know he will do well.

It looks like the US is pulling out of this economic funk... once jobs start getting created things will be back to normal in no time. It is a good time to start up if you are anywhere in the Southern States or Alberta.

You need to look at your local market before deciding to pull the trigger on a new business. So long as you have a source of high end homes locally and people are secure in their jobs--that is a good place to start up. If you are thinking to compete for low end work using flyers and the lettering on your truck for marketing--you might want to hold off for a while.

Exclusive work always has a market--someone is always making money in every area.

Connect--Design--Sell--Thrive

L

Pergolas with Roofs

 Pavilions typically featured pretty basic detailing. Now that we are doing them that is changing. Why can't roofed structures be cool?  This pavilion is more like a roofed pergola. It has all the style of a pergola and a permanent roof to boot. To see more shots of this pergola with a roof (click)

This pavilion seems to be sitting on interlock, however there are 22" footings beneath the stone to prevent frost heave. Here's the flattering part. The client was impressed by the compression hardware that stabilizes the columns--He should know all about it. The client is an Engineer!

This Pergola-Pavilion was designed by Lawrence Winterburn and Built by Dan Maragno in Oakville Ontario.

You can learn more about pergolas at the Pergola Blog

L

New Horizontal Fences

If there is a trend in fences it is horizontal fences. Things were vertical for the last 20 years, likely in part due to pool guard laws. Fences had to be difficult to climb to prevent wild neighborhood children from drowning in your pool.

Here is a new horizontal design for fences that is actually pool safe. The key is that it is non-climbable for 42".  5' of non-climbable area is even better and you get that from the 6' version of this fence.

This fence had 7', 6' and 5' sections randomly--actually strategically placed to hide sight lines from the neighbor's boundary encroached home next door. 

This design is suitable for pressure treated, cedar or any outdoor wood you choose.

These fences were designed by GardenStructure.com and built by Luke Simonovski in Toronto East.

L

To see more of our Wood Fences click

The Market for Decks and Fences 2010

It has been a fairly busy year for GardenStructure.com all things considered. Our builders seem to be ticking along nicely in most areas. It may have something to do with the level of skill and creativity among our group. Ontario's market for decks and fences slowed to a snail's pace on July first with the HST increasing the tax charged by 8% on all decks and fences.

(our North York Builders--Brian D'Sousa and crew)

BC also brought in the HST this summer, and that province was already in the doldrums for luxury items like decks and fences so until something changes out there we are not looking for a builder in that area. To be candid, I considered just leaving this paragraph out in an effort to keep things positive--however I really want to be honest and open about business posts.

South of the border things are still slower in many areas than usual--that's just a bi-product of near 20% real unemployment.  We had many calls from the New York City area as well as Washington and Boston this year, so it sounds like New England is a fairly healthy economy on the whole. We finally have a builder setting up in the New York City-Connecticut-New Jersey (Tri State Area) and I expect him to be very busy.

Plenty of calls from Florida and Texas this summer-- and both those areas are available. Boston had a few calls as well this year, and that area is also open. I expect the prosperity to spread to the Boston area in the next few months.

GardenStructure has focused efforts on capturing a larger part of the high end residential and commercial market and it seems to be paying dividends for our builders. We are happy to say that in the Ontario market Post Mid-Recession Tax Increase, our builders are busy while many fence companies, small lumber mills and other discretionary business are shutting down.

The present market for decks and fences in North America is highly competitive at the middle and low end of the market. More people with smaller budgets are shopping dozens of companies for low prices--however the high end still wants a dependable quality builder with inspired details. Sales ratios seem to have increased dramatically for our builders--and we have seen many more large job consultations than in 2009.

If you want more information about our builder group you can call 888 293 8938 and ask for Lawrence, or go here. Deck, Fence and Pergola Un- Franchise.

L

August in Toronto

I am actually out building this month--finishing up some glass rails in the Beach, and doing a grade beam supported floating deck a few minutes from my place near Wasaga Beach.

I thought it would be great to get in shape and take some decent photography while I work. 

Notice the planks and the wheelbarrow... I mixed small batches by hand and picked up cement mix at the local quarry in my Pre-Runner, but only half because that is the cheaper way to do it. Mostly because I need the exercise!

I was taught to mix cement by hand by an 80 year old Italian gentleman about 25 years ago... and I will always be grateful for what he taught.

There is very little you can do in a gym to top pushing a wheelbarrow full of mixed aggregate up a plank on a steep slope. No helper... doing it alone so that I can photograph that it CAN be done. (even by an out of shape has been!)

Over the winter I am hoping to get a few chapters done of the new revision of the installation guide... which most likely will be an on-line resource for our builders.

On the business side of things we are actually getting calls from BC and Florida again... which has been quiet for so long.

Ontario is ramping up nicely after the HST shock,  and lots of  gorgeous looking jobs are getting finished up this month. Most of our people are booked a month or two in the Toronto area, and with a 10% tax increase on everything we do mid recession-- we are not complaining.


Caledon, Houston and Dallas Texas are still available-- those are the hot spots this month!

L

Testing New Stain Product from Benjamin Moore

Our Builders are presently trying out a new stain called ArborCoat. Waterborne finishes that go on in 2 coats and seem fairly easy to work with. Initial trials are good. Of course this photo shows REAL WOOD... not Composite. It is actually the kiln dried Red Cedar we sell out of Barrie with Arbor Coat applied to it before installation.

We won't flat out recommend it until we have seen how well it works for a couple of years, however Benjamin Moore has made our standard oil based stain that has given us good results for many years. We have never had warranty issues with Benjamin Moore to this point.

For now you will have to read the materials and decide on your own. If you are skeptical use Banjamin Moore Alkyd Exterior Stains or Sansins.

PS. Check out our article on Exterior Stain here...   It will teach you the rules for and why you should pre-finish decking.

L

GardenStructure now sells Deck, Fence and Pergola Materials!

Sorry for the lack of blog posts of late--VERY busy spring.

We have now teamed up with a Supplier of very high quality deck materials and they have been supplying materials to many of our builders through the spring. We delayed offering materials to the general public because we just didn't have staff to answer the calls during this very busy spring--however we are adding pricing to kit descriptions in the coming weeks and we invite you to send your material list to us for a quote if you live in the central-southern Ontario area.


Kiln Dried Red Cedar, upgraded pressure treated pine and large dimension lumber are all within our offerings.

If you are building a deck, fence or pergola and want the advantage of using better materials, please send your material list to plans@gardenstructure.com or fax to 705 322-9199.

Back to work!

L

Decks- To Space? Or Not to Space Decking?

Contentious issue this spacing--Should we space Decking?

I hear it all the time--"I've always pushed the decking up against the last row... it looks great". I have only one thing to say ... BS.

If any decking is installed tight it will hold water like a barrel and you will NEVER keep stain on it.

In order for air to flow through the underside of the deck, the skirting needs to be spaced. There are two things that scream "ROOKIE DECK BUILDER"... Routered hand rails and tight decking. Hey, we all started somewhere, but just because you can, doesn't mean you should. More is sometimes too much.

Do you know what happens when you park a car on the grass? In about 2 years the floor will be hanging on the brake lines. This is because grass retains and releases moisture every day. This is why we put down a vapor barrier and gravel below our decks. (Even though the city of Toronto is demanding that we don't).

Using filter cloth is the second best solution, however my preference is to slope the ground and use a vapor barrier to slope the water away from beneath the deck . The other issue has to do with water infiltrating into the basement of the home... you have less chance of a leak with properly installed drainage.

Here is a deck that a builder with 20 years experience built--During the very wet last couple of years, mold covered this deck... not just a little green, more of a squid like multi-colored mold. The house faces east and is in the shade most of the day, so this seems to be the worst mold issue I have ever seen. Tight red cedar decking. Believe it or not, even after showing this builder what happened, he didn't believe it and he refused to fix it.

Ed Morkin of MorDecks, AKA Morkin Outdoor Structures offered a 5 year written workmanship warranty, then reneged. Keep in mind that if you have decks built by Ed Morkin, he simply refuses to space decking and you will end up with the same issues as this unfortunate client.

All the more reason to go and see some of your builder's previous decks when you shop for a deck builder.

L

Competitive Wood Fence Prices ?

Are our prices for Wood Fence competitive?

Among quality builders--yes, we are competitive.

Do we build fences cheaper than the guy down the street that started last week and is using mom's k-car? Unlikely.

Every spring there are 500 new fence builders in most major cities in the US and Canada.

And every summer, most of them quit after only a few weeks in the business. Often they leave with customer's deposits and jobs undone--and the warranty they promised? That ended as you saw their brake lights turn on when they left with your check.

Rookie fence builders often don't have the first clue about actually building a fence. They may have gone to the library and pulled a book first published in the 1950's to learn how to build fences. Using those outdated methods the fence will look terrible in a few years--since most of those instructions were designed for a frost free California climate.

They often buy sub standard materials, they often don't put fasteners where they need to be, typically they build the gates backwards and don't know what a headpiece is for.

Often the fence touches the ground, and in areas where frost is an issue this will cause premature failure or rot.

Typically they put too much concrete in the hole and every year the posts will grow out of the ground a little more.

As a rule the wood fences they build won't be level, or straight and you may have issues with pieces falling out and the fence looking weak prematurely, (because they didn't place the structural members crown up).

There is a littany of errors to be made... and that is precisely why they will often charge much less than professionals.

They feel that you deserve a bargain for letting them learn on your job--and often it is no bargain at all.
This year, those that get burned by their local low bid fence builder will likely lose their deposit--and then when you have to hire a real fence builder later on, you will have to pay 8% more in Ontario and BC. The provincial government is doing a cash grab... and the harmonized sales tax will apply to fences and decks and any other repairs and renovations in your home.
L

The Right Time for Marketing Your Deck Company

When it comes to Marketing your Deck Company, Timing is EVERYTHING!


Home Shows are a labor intensive and EXPENSIVE method for marketing. Not quite as expensive as yellow page advertising however, if you do it right you may get some sales from the home show. Timing of these shows however, is often poor. When should you consider the investment in a home show? Consider the following analogies.

It is 1944 in France, you are a commander on the battlefield. The opposing forces are mounting an attack. You know you have a slight firepower advantage. When do you give the order to open up on them?

While they are still under cover or when the most enemy soldiers are vulnerable?

Simple Answer right?

You are Duck Hunting. Do you expend all your ammunition before or after you see a duck?

Exactly-- you shoot when the birds are in the air!

Fall home shows for deck companies are just ridiculous. We tried it many times, however for a hand full of leads it just wasn't worth the effort. Send out some glossy flyer's for 1-10'th the price or invest the money in on-line advertising instead.

Early spring Home Shows are also just throwing your money to the wind. If you are casting your net into the deck and fence pool in February and March, you are typically throwing your money away.

The only Home Shows worth doing are the ones that happen once the weather has warmed and the trees are turning green. Only flowers in bloom and leaves on the tree start the spring buying season for decks and fences.

People are simply not in the mood for buying until the ENVIRONMENT signals their psychological mindset to change. If there is no sense of urgency--people just do not buy. They shop... They call as many deck and fence builders as they can and typically those playing that game end up with worn shoes.

You the Deck Builder cannot change the environment. We react to the environment. We roll with the punches and enjoy when the environment is favorable. We can no more control our environment than we can control our expiration date.

L

Yellow Pages for Builders of Decks and Fences

Is Yellow Page Advertising Dead?

The Yellow pages are buying ad space on our Website...


and this blog, and they are buying it through Google. I guess that means that the Yellow Pages Group is now a middle man selling Google Adwords.

If you had a sneaking suspicion that yellow page advertising didn't work very well nowadays--here is proof positive that Yellow Page Advertising's time is passed.



When people asked me about advertising decks and fences in the Yellow Pages, I typically put it this way. "Quick... where is your phone book right now?-- Can you answer in 5 seconds or less? Unless you are over 55 you likely don't know where your phone book is. I found mine a few months back and it still had the plastic on it.


These days folks typically walk to their computer... type in what they are looking for and where... and get the answer from Google.


We have top ranks in places like Los Angeles, Dallas and many other Cities in North America. Dallas, Houston, Tampa and Boston are available. We can get you good ranking in many cities around the globe--Not just in North America. We can do it because we create actual content--information and inspiration that people recommend to friends and that is why we get hundreds of thousands of visits a month.

The internet can be the single most cost effective method for getting connected with potential clients--if the site is well built and of course, once it is established.

We shut off our yellow page ads about 10 years ago in favor of the web.

In the early days you could throw a web site together quickly and get top ranking for nearly everything.

These days starting a website and getting real traffic is a bit more difficult. The average phone company website will get 30 or so visits a month if you are fortunate.

The question is, if you are starting a new web site from scratch, how are you going to get in front of the other 500 deck builders in your area, a hundred of so directories and of course GardenStructure.com for your city's searches.

You can spend a hundred grand or so on a great website and pay monthly for optimization and wait a year... or put our leads in your pocket--and get started in a couple of weeks with us.

Call 888 293 8938 or send an email to plans@gardenstructure.com to get involved.